The rebirth of a functional supplement company

This is a recent project that involved a complete re-branding of the product line, including a new name, brand identity, and packaging. To differentiate the products from others on the market, unique colors and icons were used for each SKU. The re-branding resulted in a 200% increase in sales through organic search results and the Sleep product was recognized as one of the most innovative at the 2023 CHFA show.